In order to attract our audience, we used the same methods that a professional distribution company would create:
A poster for P & A
A film website
A Facebook page
Instagram, Tumblr, and a Twitter feed.
Instagram, Tumblr, and a Twitter feed.
All these platforms are linked, creating a synergistic whole.
FACEBOOK:
Our group got inspired by the Facebook page of 'A field of England'. This movie was released simultaneously on multiple media platforms including the big screen and video on demand.
INSTAGRAM:
I have decided to create an Instagram account for our movie opening in order to attract and address audiences. Instagram is used by millions of people each day therefore our movie could get a good publication as most people who use Instagram at the age of our target audience. To create this Instagram account I had to make an email that we, as a production, can use focusthemovie@hotmail.com.
A success Instagram page that was used to attack and address audiences and get inspired by is Star Wars: The Force Awakens. Their large audience that they have gathered over the previous years has gathered a large following on their media platforms such as Instagram. Through using hashtags and posting regularly they have created a successful Instagram page.
TWITTER:
I decided to create a professional twitter account after reading an article by Alan Rusbridger "Why Twitter matters for media organisations". The article states that Twitter is a great platform for distribution which I think will come in handy when my group create a film opening. We could share it on twitter which could make it accessible by millions of people. The articles goes on to explain that Twitter is one of the biggest search engines and that most news are first published on there. It also is said to be that Twitter can be a great way to get feedback and also that it is an amazing form of marketing. The fact that you are only allowed 140 characters per tweet makes what you are sharing more likely to be read as people don't usually want to spend ages reading about one particular thing.Twitter can be used as a distribution tool for our movie as the 'retweets' can help make it go viral.
A success Instagram page that was used to attack and address audiences and get inspired by is Star Wars: The Force Awakens. Their large audience that they have gathered over the previous years has gathered a large following on their media platforms such as Instagram. Through using hashtags and posting regularly they have created a successful Instagram page.
I decided to create a professional twitter account after reading an article by Alan Rusbridger "Why Twitter matters for media organisations". The article states that Twitter is a great platform for distribution which I think will come in handy when my group create a film opening. We could share it on twitter which could make it accessible by millions of people. The articles goes on to explain that Twitter is one of the biggest search engines and that most news are first published on there. It also is said to be that Twitter can be a great way to get feedback and also that it is an amazing form of marketing. The fact that you are only allowed 140 characters per tweet makes what you are sharing more likely to be read as people don't usually want to spend ages reading about one particular thing.Twitter can be used as a distribution tool for our movie as the 'retweets' can help make it go viral.
On my twitter I will post things about media that I am interested in, for examples movies that I have recently seen and will also follow people from the world of movie making and media. I will also retweet tweets about or media film "Focus".
TUMBLR:
Our team has created a tumble page to go along with everything else we have created. Tumblr is a microblogging platform and social networking website founded by David Karp and since 2013 owned by Yahoo! This media source allows people to reblog, note and like things that other people have posted. You can post anything like videos, quotes, gif, pictures, music etc. The tumblr page we created is to convey our main character and his interests so the audience feels like they know the character a bit more.
An example of a successful tumblr blog is the character of Wolverine. This page helped the movie create a strong audience communication as they knew more about the character of the wolverine.
WEBSITE PAGE:
Our team member James Eager created a website that would help us attack and address audiences. many film nowadays use websites as a distribution platform and a way of communicating with the audience. Our production company has made the website black and white to go along with the Facebook page and instagram page.
We took inspiration from the website created by the film 'Martian'. Details such as release dates and film information is released on the website.
Excellent understanding of the significance of communicating with your target audience. Your stunning array of audience-facing creations created specially for your own production (film website, Twitter, FB, Instagram, Tumblr, film poster)shows that you made very effort to seek feedback from your target audience and reach out to them.
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